In 2006 the founder of Woodlee’s (Lee Wood) opened the very first Men’s Ultimate Grooming (MUG), a men’s grooming shop with a distinct focus on improving the 2 most common areas of men’s grooming: The haircut and the shave.
Soon the “Ultimate Shave” service was developed at the MUG shops, allowing men to experience a relaxing service and the most comfortable and close shave imaginable. There was one problem, Lee was not satisfied with the performance of the men’s shaving products that were currently on the market.
The technique was now perfected, but the products still were not. Therefore, the shave was still not quite perfect. The only choice was to work with renown chemists and experts to develop a completely new line of shave products.
What ingredients can serve multiple purposes? How do you provide the best protection while still getting as close as possible? Can shave products actually improve your skin’s condition? What other men’s grooming products can we improve?
There was a lot of serious thought going into this, and all this thought and research gave way to the inception of Woodlee’s.
This is over a decade in the making. This is a renewed commitment. This is a dedication to being much more serious about men’s grooming products and services than anyone else. This is never compromising on performance and quality. This is Woodlee’s “Ridiculously Serious” Supply Co.